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  • Desire

    Desire
    courtesy:Sri.KS.Ramki


    One day, Brahma, father of all living creatures, found a grain of rice at
    his feet. "Who is responsible for you?" he asked.

    The farmer claimed responsibility, as he had sown the seed and harvested the grain.

    The seed claimed responsibility, as without a seed, no grain can be created.

    The soil claimed responsibility, as without soil a seed cannot germinate.

    The sun claimed responsibility, as without sunlight plants cannot grow.

    Finally the rain claimed responsibility as unless there is timely and
    adequate rain, nothing can grow.

    "Everyone is essential for the creation of the grain," said Brahma, "But only one is critical: the farmer. It is the farmer who makes a plant a valued crop. Without him, rice would have been just another weed in the wild forest."

    So it is with business.
    Who claims responsibility for success?

    At the time of investment, no one really knows if the business will be successful. Success is always realized in hindsight. Who takes the credit for the business: the entrepreneur, his employees, the banker?

    It is very difficult to pinpoint a single factor to success. But
    ultimately, everything depends on the entrepreneur who took the initiative to transform an idea into reality. Had he not had the desire, had he not overcome his doubt, the enterprise would never take shape.

    In the Rig Veda, the poet wonders what existed before everything else. And after much pondering he concludes, the first to exist, even before breath, is desire - kama. Without kama, there would no movement from formlessness (asat) to form (sat), from darkness (tamas) to light (jyoti), from hopelessness (mrityu) to hope (amrita). The entrepreneur is the seat of kama, without whom culture would not exist.
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